DJ Urba is a Dominican DJ and urban music artist born in 1980 in La Romana whose career has contributed to the reggaeton and urban Latin scene from the perspective of a Dominican artist. La Romana, the industrial port city in the southeastern Dominican Republic, has produced its share of musical talent, and Urba developed his DJ skills within a career that connects him to the broader Latin urban music world. His work in reggaeton and urban music reflects the Dominican engagement with a genre that emerged primarily from Puerto Rico but has been enthusiastically adopted and adapted by Dominican artists and audiences. DJ Urba has operated as both a performing DJ and an urban music creator, contributing to the entertainment culture of the Dominican Republic and its diaspora.